The building of trust plays a pivotal role in any brand marketing strategy. It is a key element that is undeniably connected with the success of a product or a service. It is what makes a product stand out in the eyes of the consumers. When we talk about trust, we specifically refer to consumer confidence. There are plenty of ways to inspire, maintain and regain consumer confidence. Despite the numerous theories addressing it, the fact of the matter is that the practice of developing consumer confidence is anything but easy.

Vitals, a company committed to helping people shop for health care like an expert, announced today that its provider ratings and reviews now exceed 6 million, more than any other online site. Since Vitals launched its consumer website in 2008, an increasing number of people have turned to the web to research their care options. As a result, the popularity of doctor reviews has soared. A recent study found that 6 in 10 people consult online reviews before they choose a physician.

Marketing is all about working with variables. The greatest variable that marketers need to consider is the consumers themselves. The taste, the preference and the priority of the consumers are always in a constant phase of alteration. This incessant change forces marketers to keep evolving their strategies in order to reach out to the consumers, who have upgraded their requirements and criteria.