Why Brands Need to Build Trust?

Why Brands Need to Build Trust?
The building of trust plays a pivotal role in any brand marketing strategy. It is a key element that is undeniably connected with the success of a product or a service. It is what makes a product stand out in the eyes of the consumers. When we talk about trust, we specifically refer to consumer confidence. There are plenty of ways to inspire, maintain and regain consumer confidence. Despite the numerous theories addressing it, the fact of the matter is that the practice of developing consumer confidence is anything but easy.
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Are Hotels Missing Out on the Perks of Online Reviews?

Are Hotels Missing Out on the Perks of Online Reviews?

The consumer society today is reliant on the internet more than ever. This dependence is projected to increase exponentially in the years to come. In the light of such circumstances, it becomes quite imperative for businesses to make use of online reviews. Some businesses use the feedback to identify and rectify their shortcomings.

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How Marketers Can Keep Pace with Modern Day Consumerism

How Marketers Can Keep Pace with Modern Day Consumerism
Marketing is all about working with variables. The greatest variable that marketers need to consider is the consumers themselves. The taste, the preference and the priority of the consumers are always in a constant phase of alteration. This incessant change forces marketers to keep evolving their strategies in order to reach out to the consumers, who have upgraded their requirements and criteria.
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