Are Hotels Missing Out on the Perks of Online Reviews?

Are Hotels Missing Out on the Perks of Online Reviews?

The consumer society today is reliant on the internet more than ever. This dependence is projected to increase exponentially in the years to come. In the light of such circumstances, it becomes quite imperative for businesses to make use of online reviews. Some businesses use the feedback to identify and rectify their shortcomings.

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Infographic: Vitals.com reaches 6 Million Online Doctor Reviews & Ratings

Infographic: Vitals.com reaches 6 Million Online Doctor Reviews & Ratings
Vitals, a company committed to helping people shop for health care like an expert, announced today that its provider ratings and reviews now exceed 6 million, more than any other online site. Since Vitals launched its consumer website in 2008, an increasing number of people have turned to the web to research their care options. As a result, the popularity of doctor reviews has soared. A recent study found that 6 in 10 people consult online reviews before they choose a physician.
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How Marketers Can Keep Pace with Modern Day Consumerism

How Marketers Can Keep Pace with Modern Day Consumerism
Marketing is all about working with variables. The greatest variable that marketers need to consider is the consumers themselves. The taste, the preference and the priority of the consumers are always in a constant phase of alteration. This incessant change forces marketers to keep evolving their strategies in order to reach out to the consumers, who have upgraded their requirements and criteria.
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