The importance of online reviews cannot be stressed enough. In this age of social media, online reviews can sometimes literally make or break your enterprise. Therefore, it becomes imperative for any entrepreneur or marketing executive to ensure that a steady stream of positive online reviews keeps the shine on the company’s online reputation. In terms of Reputation Marketing, the more positive the online reviews will be, the more esteemed your company will be in the eyes of the consumer.
The consumer society today is reliant on the internet more than ever. This dependence is projected to increase exponentially in the years to come. In the light of such circumstances, it becomes quite imperative for businesses to make use of online reviews. Some businesses use the feedback to identify and rectify their shortcomings.