The importance of online reviews cannot be stressed enough. In this age of social media, online reviews can sometimes literally make or break your enterprise. Therefore, it becomes imperative for any entrepreneur or marketing executive to ensure that a steady stream of positive online reviews keeps the shine on the company’s online reputation. In terms of Reputation Marketing, the more positive the online reviews will be, the more esteemed your company will be in the eyes of the consumer.

Before you really focus on how to get online reviews from customers, you need to feel fully confident that it is important for your business. Put yourself in your customer’s shoes. When you are buying a product or service not only do you want to know as much about it as you can, you want to know what other people think about it.

Barnacle SEO Strategy is not something new but it is exciting. It actually dates back to 2007. It was then known as “SEO for the Sam’s Club Crowd”. The term was coined by Will Scott who defined it as “Attaching oneself to a large fixed object and waiting for the customers to float by in the current.”